POPSUGAR "PASSPORT TO HEALTHY SKIN"

Allure Media appointed Flying Ruby Events as the event management team behind the Passport to Healthy Skin Event at Manly Beach. The event was a collaboration between the skincare company SIMPLE and POPSUGAR to engage with consumers in Sydney.

The event leveraged the Simple Advisory Board (health and wellness experts) to educate women on the importance of being kind to their skin from the inside out. Flying Ruby Events designed an outdoor activation that incorporated 5 zones for consumers to take part in (Fresh Zone, Zen Zone, Beauty Zone, Relax Zone & Social Zone) which included fresh smoothies, yoga sessions, make up sessions, massages and a positive affirmation zone.

Flying Ruby managed all event logistics from concept through to completion as outlined below:

Key responsibilities:

  • Concept development
  • Venue source, council licensing, OH+S management
  • Styling
  • Logistics & Operations
  • Budget Management
  • Signage & production
  • Photography & Videography
  • Social Media Activation
  • Staffing & uniforms